Storybook Cosmetics Wizardry and Witchcraft Eyeshadow Palette Pre-Sale Announced

Storybook Cosmetics is thrilled to announce that their next product the Storybook Cosmetics Wizardry and Witchcraft Palette will be released on a limited pre-sale next Friday, February 24 at 11AM (CST). The 12 shade eyeshadow palette will cost $52 and the estimated ship date is in mid May. The unique, patent pending, palettes come in a life-size custom hardcover storybook complete with a classic leather look and gold foiling designed by Mandy Maynard herself. This one-of-a-kind book is worthy of any beauty archive.


Photo Credit: Scott Drickey Photography

The Maynard Triplets were inspired by some of their favorite fairy tales with mythical witches and wizards when naming their new eyeshadow palette colors. One of the shades, Salem, is even named after Erin Maynard’s baby, Salem. “We are really proud that this is our unique, original creation, inspired by all the magical stories we grew up with and loved,” said Erin Maynard. “My sisters and I had a hard time limiting our first color palette, that is how it ended up with 12 colors. And this is just the beginning, we have so many fun ideas up our sleeves.”


Photo Credit: Scott Drickey Photography

The made in the U.S.A., cruelty-free cosmetic company recently formulated and perfected the dozen highly pigmented shades that range from mattes, metallics and pearl finishes.The long wear, buttery smooth shadow formula can be used wet or dry. Also included in the book is a large mirror perfect for applying with Storybook Cosmetics Wizard Wand Brushes (that are sold separately).

The Storybook Cosmetics Wizardry and Witchcraft Palette will be on pre-sale at on Friday, February 24 at 11AM (CST). For the latest updates people can sign up on their website for emails and follow the official Storybook CosmeticInstagram account.

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