Pixi Beauty Opens Flagship Store in the US

Pixi is experiencing tremendous growth due to its unique point of difference of creating mutli-tasking, flaw-fixing, effective products for women on-the-go, including its cult followed Glow Tonic. Previously, Pixi was available exclusively at Target and Now, the 1655 square foot Venice, California boutique offers consumers the 100% Pixi experience here in the US which has only been available in the UK for years.


“Since opening the Pixi boutique in London, we have had a loyal following and we have customers who came in that very first day who are still coming back”, says Petra Strand. “That’s exactly what Pixi is about, creating these connections with women who are like minded and helping them to navigate the beauty world which builds confidence. In our stores, we don’t sell to women, we educate and guide. We listen to their needs and develop products that actually work and have a reason to be there.”

In addition to creating a fun and comfortable environment for women to experience the Pixi brand, Strand was also insistent that the Venice boutique be more than just a store. Plans are already in place to have a training studio, masterclasses, and even a creator studio in-store – where influencers and content creators alike can utilize the space for the filming of YouTube tutorials.


“The time is right for the brand to make a larger statement than we have so far in the US,” says Strand. “We are very excited to bring exlusive products, serivces, our Pixi world, and European beauty style to the Venice boutique.”

Store Location: 1308 Abbot Kinney Boulevard, Venice, CA 90291
Store Hours: Monday – Friday: 11A – 7P | Saturday: 10A – 7P | Sunday 10A – 6P

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