Korean Beauty Leader Vitabrid C12 Launches in the USA

Korean beauty leader, Vitabrid C12, is proud to announce the launch of their Vitamin C driven skin and haircare products in the USA for the first time. Vitabrid C12 line is based on the creation of Vitabrid CG, a brand-new vitamin C complex, never used in a beauty line before (certified as a new material by the International Cosmetic Ingredient Dictionary).


Traditional Vitamin C is proven to be beneficial to the skin, brightening skin tone, boosting collagen levels, and producing an antioxidant effect. For hair, it can strengthen thinning and weakening strands, prevent hair loss, and protect the scalp from UV exposure. But until now, the full potential of Vitamin C has not been realized due to its unstable nature. This is all about to change with the introduction of Vitabrid C12.

Vitabrid CG, the main component of Vitabrid C12 products, specializes in delivering active Vitamin C in a stable form through the use of a patented Layered Double Hydroxide (LDH) Technology. This proprietary organic-inorganic hybrid technology encapsulates active Vitamin C between bio-friendly mineral layers to deliver active Vitamin C continuously for over 12 hours, deep into the skin, down to the dermis. Vitabrid CG was developed by world-renowned chemist Dr. Jinho Choy at South Korea’s prestigious Ewha Woman’s University.

The first phase of the launch will introduce 3 new products on and, with more innovations and products to follow in the coming months.

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