Award-winning color brand, Cargo Cosmetics is proud to announce Hawaiian songstress Anuhea as the brand’s first-ever celebrity face for the “You Had Me at Aloha” Collection.
“Anuhea epitomizes the modern ‘Cargo woman’ and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” says Brian Robinson, President of Cargo Cosmetics. “We are confident that this partnership will raise the brand’s profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers.”
Cargo Cosmetics’ Hawaiian Spring 2017 collection is launching in over 1,100 Kohl’s department stores on Valentine’s Day, February 14, 2017 with summer launches to follow in April. Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media.
“I’ve always been a fan of Cargo Cosmetics,” says the vocalist. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”
The Spring Collection launching in February includes these Limited Edition products:
“YOU HAD ME AT ALOHA” EYE SHADOW PALETTE
Introducing a versatile and wearable eye shadow palette with 12 long lasting, summery shades inspired by the sand, water, and foliage of Hawaii. The palette is laid out in three expertly coordinated quads for easy to achieve day and night looks. Looking for a simple, two-step look? Pair the top and bottom shadows and use as a duo.
- Hula – champagne (shimmer)
- Waikiki – light peach (matte)
- Hapuna – ivory (matte)
- Kona – medium brown (shimmer)
- Shell – light pink pearl (shimmer)
- Shaka – medium pink purple (matte)
- Hibiscus – light yellow (matte)
- Island – peach (shimmer)
- Kai – teal (shimmer)
- Tiki – deep brown (matte)
- Lei – violet (matte)
- Luau – aubergine (shimmer)
Botany Bay | Glacier Bay | Hudson Bay | Island Bay | Morro Bay | Palm Bay | Paradise Bay | Sandy Bay
These cream formula shadow sticks glide on smoothly for a flawless finish and lock into place for a long-lasting look. Apply lightly for a sheer wash of color or layer to intensify. Color applied on top appears more vivid and locks into place for a smudge-free, crease-resistant, budge-proof finish. Once applied the formula has 20 seconds of play time to be blended out before it sets. Color stays true and lasts as long as you do — it only comes off when you take it off!
SWIMMABLES WATERPROOF MASCARA TOP COAT
Check out this transparent, waterproof lash top coat that protects your favorite mascara from running or smudging. Cargo Cosmetics’ legendary Swimmables™ formula will make your lash look last through tears, sweat and rain. The specially designed invisible top coat sets and protects without clumping or drying lashes for a light, comfortable wear and long-lasting look. There is no added weight to lashes once the top coat is applied allowing you to have the lighter texture of a non-waterproof formula with the wear of one that is. Cargo’s Swimmables™ Mascara Top Coat can be applied easily after mascara application or hours later in the day without disrupting the performance of your non-waterproof mascara.
DARE TO FLAIR MASCARA
This mascara with an innovative wand and polymer formula saves you the step of using an eyelash curler. The specially designed wand curls and defines lashes lifting them up and outward for a fully winged effect. The unique formula contains polymers to hold lash curl and will not flake or smudge after application.